"Hello," you say, looking over my shoulder. "What are you working on?"
"I'm thinking about the upcoming Weiv 1.0 release, asking myself 'Why should a band or church use Weiv?' The answer I keep coming up with is that interactive visuals encourage engagement. If I was at a rock show and I was invited to help run the visuals for a song I'd think it was really cool…I'd feel more connected to the artist and to the vibe at the event. If I can stay focused on the 'why' then it helps drive 'how' we build Weiv."
"C'mon. Really?" you say. "You're thinking about it too hard. Just make it already!"
"Listen, beauty leaves a mark on the soul. As artists and engineers we want to be true to ourselves, making each decision with intentionality. After all, many of our first customers have become close friends, and they want to use Weiv to craft meaningful expressions. We want to give them the best tool we can create…we really care!"
"Blah, blah, blah. It's all just entertainment for people to consume. Stop trying to be so deep, you'll hurt your brain. Just schlep some pixels on the screen and be done with it already," you retort, waiving your hands in the air.
"Yeah, it's entertaining to play with Weiv, but we've seen such play lead to moments of transcendence. Weiv is designed to create freedom within a form. It's open ended, allowing for deep play. Sure, you can just wave a Wiimote around without a thought in your head, but when talented experience designers begin using Weiv we believe you'll start seeing a new kind of event, an event where the audience is part of the show."
You laugh. "I hate to tell you this, but you're not really doing anything new. I've seen the Flaming Lips and Phish. Dan Deacon does this kind of stuff all of the time."
"You're right, audience participation and interaction have been happening since the invention of music. For years people have been holding lighters, dancing, chanting, and banging drums. The difference is that nowadays many large venues depend on large screens to communicate to audiences, which often limits opportunities for interaction," I say, outlining the shape of a 16:9 screen with my finger in the air. "In the future we believe in addition to lighting lighters and singing along, crowds will be be transforming feathers into fire, choreographing streams of smoke, and exploring new worlds."
"Flaming feathers?" you say, scratching your head.
"What Weiv does is allows audience members to become a 'visual band' on the big screen. When production experts and experience designers recognize the power of including the crowd in the show we think they'll use Weiv to craft engaging events. It's kind of like what has happened with the internet and user input, Web 2.0. Think of Weiv as being at the forefront of "Events 2.0."
"Well, I'll have to see it to believe it," you say, crossing your arms. "Managing audience participants…that sounds like a lot of work."
"Then I guess you'll have to wait and see. Who knows, it might not be overnight, but we believe Weiv, and tools like it will help shape the future of performance."
"Determining the future of live performance art, eh?" you smirk. "That's a mighty high bar you've set for yourself."
"We think we can play a part. We have a strong vision, and we have had a lot of encouragement from leaders in the industry. Besides, it's fun! Since you're here would you like to try the free demo? You might even like it."
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